Reefer Market
App design /Branding / Illustration / Animation / Photography
Projet type
App Design
Role
Product Designer
Year
2022
Reefer is a technology-driven platform that facilitates cannabis delivery.
The platform enables customers to place orders, and have their medical cannabis delivered to their doorstep.
The Challenge
Beyond being merely a marketplace for cannabis products, Reefer serves as a comprehensive ecosystem aiming to seamlessly connect doctors, pharmacies, and patients. At its core, the system is designed to integrate sophisticated data-driven systems for healthcare professionals, enabling them to prescribe tailored treatments based on informed decisions rather than relying on trial and error. By consolidating these elements into one platform, Riper strives to streamline the entire process, fostering efficient and effective patient care.
The challenge: simplify this intricate landscape, providing clear guidance for patients to navigate the realm of medical cannabis effectively.
Wireframing
After researching and analyzing design patterns that fit the information architecture, business goals, and user needs, I sketched solutions. Using rapid-prototyping to move forward thoughts and ideas, I focused mainly on meeting the How Might We in an iterative process.
Here are some examples
of the project wireframing.
Screens
Here are some examples
of the project screens.
Branding
The chosen colors for our brand reflect its core values. Amidst a sea of clinical presentations in pharmacies, we aimed to offer a unique, enjoyable experience. That's why I opted for vibrant hues that complement our clean, minimalist website, injecting a sense of joy and creativity into the user journey.
Logo
I designed the logo to embody the essence of our company's guiding principles. I was tasked with redefining the perception of traditional medical consumption, offering employees, factories, and medical professionals a fresh perspective.
My aim was to break away from the mundane and rigid norms, presenting an innovative alternative that breathes new life into the industry.
Full Logo
Monotype
